Shiba Inu Listing Unlocks Drastic 4 Million New Buyers

By Aishwarya shashikumar | Edited By Ammar Raza,June 11, 2026, 1:00 AM

Japan’s largest online marketplace has taken another step into the digital asset world. Mercari recently announced a major Shiba Inu listing alongside Dogecoin, giving millions of users direct access to popular meme coins.

The move allows users to purchase SHIB and DOGE using money earned from selling second-hand items on the platform. Customers can also use loyalty points to make purchases. The integration is powered by Coincheck through its Crypto as a Service (CaaS) infrastructure.

The launch reaches a ready-made audience. Mercari’s crypto service has already attracted more than 4 million accounts. Notably, around 85% of those accounts belong to people with no previous trading experience.

For many users, SHIB’s appeal lies in its affordability. With purchases starting from just 1 yen, newcomers can enter the market with minimal risk. At the same time, Shiba Inu maintains a market capitalization of roughly $2.73 billion, giving it the scale needed for a platform with millions of users.

Also Read: Shiba Inu Exchange Inflows Hit 30-Day Peak Amid Price Pressure

Shiba Inu Listing Drives Retail Adoption

The latest Shiba Inu listing is encouraging a unique style of participation among Japanese consumers. Rather than actively trading for profit, many users buy small amounts of SHIB as a digital collectible.

The behavior resembles collecting virtual pets or game characters. Users gradually accumulate tokens using proceeds from unwanted household items. The Shiba Inu mascot adds another layer of appeal, especially in Japan, where the dog breed holds cultural significance.

This approach makes cryptocurrency feel more approachable for first-time users. Instead of focusing on market volatility, many participants simply enjoy watching their holdings grow over time.

Shiba Inu Listing Benefits From Regulatory Changes

The success of the Shiba Inu listing would have been difficult without recent regulatory developments. Japan’s crypto industry body, JVCEA, added SHIB to its Green List, placing it alongside established assets such as Bitcoin and Ethereum.

This designation streamlined approval requirements and enabled faster integration through platforms like Mercari and Coincheck. Tax reforms also played a role. The rate on profits from Green List assets was reduced from a potential 55% to a flat 20%, making participation more attractive.

Mercari’s move is part of a broader trend. Earlier, Rakuten expanded support for SHIB through its wallet services. Together, these developments show that Shiba Inu continues to gain traction across Japan’s largest digital commerce platforms.

This article contains market analysis and price predictions. These are not guarantees. Crypto markets are volatile. Always DYOR. Not financial advice.

Also Read: Shiba Inu (SHIB) Price Analysis: Falling Wedge Pattern Signals Potential Breakout