On August 11, 2020, a business intelligence company bought 21,454 Bitcoin at roughly $11,650 per coin. Then over the next 6 years, it just kept buying. It bought through euphoric all-time highs, through an 80% market drawdown, through headlines declaring Bitcoin dead (again). Today that company, Strategy (formerly MicroStrategy), holds over 843,000 BTC, more than 4% of all the Bitcoin that will ever exist, accumulated across more than a hundred separate purchases.
And it isn’t just Strategy, BitMine Immersion has built one of the world’s largest corporate ETH treasuries, accumulating more than 5.7 million ETH, close to 5% of Ethereum’s circulating supply, by steadily buying over time.
The trend extends beyond corporate treasuries. On-chain data shows long-term holders added more than 2 million BTC throughout the recent market downturn, pushing their supply toward record highs, while short-term holder supply shrank by roughly the same amount.
This isn’t a coincidence. The most veteran investors in the market weren’t sitting on the sidelines waiting for a bottom. They were buying through the fear and the euphoria alike. They were exercising the principle behind an age-old strategy called dollar-cost averaging.
Bitfinex Recurring Buy was designed so you can master Dollar-cost Averaging strategy straight from your phone.
What is Dollar-cost Averaging?
Dollar-cost averaging (DCA) is simple.
Instead of dropping one big lump sum to buy an asset at a single price, you buy a fixed amount at regular intervals, whether daily, weekly, or monthly, regardless of price.
It does a few things:
It takes the timing decision off your plate
No agonizing over the chart. Some of your buys will land near a peak. Others will land during sharp sell-offs. Over time, those highs and lows balance each other out, giving you a reasonable entry price without ever having to be right about the market.
Your money stretches further at lower prices
The same $100 grabbed 0.02 ETH at $4,900 last October, netted 0.055 ETH at around $1800 in July, 2026 – almost tripled the amount of coins for the exact same amount of money. Automatically, you accumulate the most when prices are low and the least when they’re high, the opposite of what fear and greed push people to do.
It pulls your average entry down.
Those cheap buys pull your average entry lower, which is what keeps you in the green over the long run.
It takes emotion out of the equation.
No panic-selling the dip, no FOMO-buying the pump. Time in the market, not timing the market is how the whales do it.
Here’s what that looks like in practice. Take someone who bought $100 of Bitcoin on the first Monday of every month, starting January 2023. Here’s where that leaves them by July 2026:
- Invested: $4,300, $100 at a time
- Average cost per coin: ~$49,700, even though Bitcoin ranged from $17K to $125K along the way
- Value today (BTC ~$66K): ~$5,537
- Return: about +29%, still in profit even with Bitcoin sitting well below its high
Why DCA with Bitfinex Recurring Buy?
On paper, buying a fixed amount every week is an easy plan. In practice, you have a life, and distractions can get in the way. It’s hard to buy when you believe BTC is at an all time high and will go down in the short term or when plans get in the way.
Every manual purchase is one more opportunity for a busy schedule to break your streak.
That’s the real problem DCA solves, and Bitfinex Recurring Buy, available on Bitfinex Mobile Lite puts the consistency in place and automates your DCA plan.
Set it up once, and your purchases execute automatically on your schedule, without any reminders, willpower, or 2am chart-checking.
You stay in full control of the plan:
- What to buy: choose your cryptocurrency
- How much: an amount that fits your budget
- How often: daily, weekly, or monthly
- When: the exact day and time each purchase runs
As long as your Exchange Wallet is funded, each purchase executes automatically as a market order on schedule. You can review your active recurring orders anytime: adjust the amount, change the frequency, or cancel the moment your strategy changes.
Set it up in about two minutes
- Open the Bitfinex mobile app and go to Account.
- Toggle Lite Mode on.
- Tap Trade and choose the cryptocurrency you’d like to buy.
- Tap Buy, then switch from One-Time to Recurring.
- Choose your amount, schedule, day, and time.
- Confirm your Recurring Buy.
That’s it. Your investing strategy is now on autopilot. Bitfinex handles the purchases for you, and you can adjust or cancel your Recurring Buy whenever you like.
Built for every market cycle
Nobody knows where Bitcoin goes next. Not you, not the analysts, not even the company holding 4% of the supply.
What you can control is showing up. Strategy’s six-year buying streak, through manias, crashes, and everything in between, is the most public demonstration ever run of what disciplined, unemotional and relentless accumulation looks like.
You don’t need their balance sheet to run their playbook. You just need a plan you’ll stick to.
Open Bitfinex Mobile Lite and set up your first Recurring Buy today.
Make all the highs and lows work for you.
Check out our knowledge base for a step by step walkthrough of how to set up your first recurring buy
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