Mattel’s ‘KPop Demon Hunters’ Saja Boys Figures Land Release Date

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Mattel has set a release date for the second wave of KPop Demon Hunters action figures — including three of the Saja Boys — following the release of the assortment featuring the HUNTR/X trio, as well as Jinu and Abby.

Even though Netflix released KPop Demon Hunters on June 20, 2025, retailers were caught by surprise by the worldwide popularity of the animated movie musical, so toys from the film weren’t immediately available.

ForbesMattel Expands ‘KPop Demon Hunters’ Toy Line With New Figures

By October of 2025, Netflix awarded the global master license for dolls and action figures, among other items, to Mattel. The company released its first toys — minifigures of Rumi, Mira and Zoey — in May, followed by 12-inch scale basic fashion dolls and deluxe fashion dolls with sound clips at the end of August.

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Then, on Sept. 1, Mattel released a deluxe 12-inch Rumi doll in her battle outfit, as well as the company’s first wave of 6-inch action figures, including Rumi, Mira and Zoey, as well as a 2-pack that pitted Rumi vs. the demon version of Jinu.

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The first assortment of individual KPop Demon Hunters action figures also included 6-inch scale figures of Saja Boys Jinu and Abby, but Romance, Baby and Mystery were not included. That, however, is about to change thanks to new release information announced by Mattel.

Romance, Baby And Mystery Figures Are Listed For Pre-Sale For A Late September Release

The Saja Boys figures of Romance, Baby and Mystery are currently available for pre-order on Mattel Creations and each has a retail price of $22. Each listing for the individual figures indicates that they will ship on or before Friday, Sept. 25. The figures don’t appear to be Mattel Creations exclusives and should be available at all major retailers as well.

Like the Jinu and Abby figures, the Romance, Baby and Mystery figures are wearing their “Soda Pop” outfits from KPop Demon Hunters and are about 6 1/2 inches tall. Each of the figures has 18 points of articulation and comes with two additional face plates, extra sets of hands and accessories related to each character.

While the first wave of KPop Demon Hunters 6-inch scale action figures (Rumi, Mira, Zoey, Jinu and Abby) is listed on the Mattel Creations retail site, they are all listed as “sold out” as of the publication of this article. Since the figures are not Mattel Creations exclusives, though, they are available at all major retailers either online or in stores.

However, the Rumi vs. Demon Juni 2-Pack is still in stock on the Mattel Creations retail site and retails for $44 and appears to be ready for shipping.

For fans who want to experience the KPop Demon Hunters again, it is streaming exclusively on Netflix.

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