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Tag Markets has announced Craig Lund’s appointment as Chief Executive Officer. Lund will lead the company’s executive team and its next phase of development, working alongside the firm’s founders and existing stakeholders. The appointment brings a veteran of regulated digital-asset and brokerage businesses to a firm shifting its focus from growth alone to the foundations that sustain it.
A Track Record Across Regulated Finance
Lund brings more than fifteen years of experience across financial services, regulated digital assets, operations, and governance, including senior leadership roles at Merrill Lynch, M2, MidChains, BitOasis, and Property Finder. He has taken multiple regulated financial businesses from formation to licensing across several jurisdictions, led teams numbering in the hundreds, and worked within organizations responsible for several billion dollars in trading volume. His experience spans risk, regulatory engagement, cross-border settlement, product infrastructure, and the building of executive teams.
At BitOasis, he was part of the leadership team that scaled the business many times over and helped secure one of the first in-principle approvals from Abu Dhabi Global Market for a digital asset exchange and custodian. At MidChains, he helped build an OTC desk that reached multi-billion-dollar volume within its first year. At M2, he led the group’s operational structure that took a globally regulated exchange and custody platform from a standstill to launch within months, under multiple regulated frameworks.
 
A Focus on What Clients Actually Experience
The appointment comes as Tag Markets turns its attention to the part of the brokerage experience clients feel most directly. Spreads and platforms can be compared in an afternoon; a client’s real view of a firm is shaped by how quickly a withdrawal is processed and how promptly support answers a question. Lund’s brief places those measures at the center of the firm’s priorities — treating them as standards to be defined, measured, and continuously improved.
“A broker earns trust in the moments a client feels, not in the ones it advertises,” Lund said. “The next chapter for Tag Markets is defined less by how fast it grows than by how well it runs. My focus is on the operating discipline, the governance, and the client experience that let a firm grow across markets without losing the confidence of the people it serves.”
Three Priorities
Lund’s agenda is defined by three priorities. The first is operating discipline: clear operating standards and escalation thresholds across the business, so decisions are taken at the right level and remain visible after the fact. The second is execution resilience — from order routing and pricing through the controls governing how changes reach live trading environments. The third is client service treated as management information, with feedback recorded, measured, and reviewed so that patterns are seen early and acted on.
As Tag Markets grows across markets, the demands on its internal systems, governance, and regulatory engagement grow. Lund’s background at the intersection of regulated finance, operational scale, and technology reflects the capabilities that matter most at that stage.
About Tag Markets
Tag Markets is an online trading services provider offering access to foreign exchange, commodities, indices, and other markets through leading trading platforms. Tag Markets is the trading name of “T.M. Financials Ltd,” incorporated in Mauritius (Company No. C185265) and regulated by the Financial Services Commission of Mauritius as an Investment Dealer (License No. GB21026474). Further information is available at tagmarkets.com.
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