X has launched its U.S. Cashtag Partner Program with five brokerage platforms, giving users a direct route from stock, ETF, and cryptocurrency discussions to eligible trading services.
Summary
- Five partners include Coinbase, Gemini, Kraken, Interactive Brokers, and Moomoo.
- Supported cashtags now display a “Trade” option that redirects users to a participating platform.
- U.S. users must complete transactions through the selected brokerage rather than directly on X.
- X has added the program after introducing interactive price charts and financial data through smart cashtags.
X Cashtag Program connects tickers with trading platforms
X said in an official announcement that the Cashtag Partner Program has gone live in the United States with Coinbase, Gemini, Kraken, Interactive Brokers, and Moomoo as its first participants.
When users tap a supported cashtag, they can view information tied to the stock, ETF, or cryptocurrency represented by the ticker. A new “Trade” option then lets them choose an available brokerage partner and continue the transaction on that company’s platform.
X does not appear to be executing the trades itself under the arrangement described in the announcement. Instead, the social platform connects users with participating financial companies, where account requirements, identity checks, asset availability, and other trading conditions apply.
Cashtags use a dollar sign before an asset symbol, such as $BTC for Bitcoin or $COIN for Coinbase shares. Traders already use the format to organize financial posts and follow conversations about specific assets. By attaching brokerage links to the feature, X has shortened the path between reading market commentary and opening a trading interface.
The program covers several types of financial companies. Coinbase, Gemini, and Kraken are known primarily for crypto trading, while Interactive Brokers provides access to stocks, options, futures, currencies, and other markets. Moomoo offers stocks, options, and cryptocurrency services through its respective regulated entities.
X did not provide a complete list of supported tickers in the announcement. Availability may differ across partners because each brokerage maintains its own product list and customer eligibility rules.
Smart cashtags laid the foundation for US trading links
As crypto.news reported in April, X introduced smart cashtags for iPhone users in the United States and Canada with live charts, asset-specific posts, and support for cryptocurrency contract addresses.
The earlier version allowed users to select the correct asset or smart contract when adding a ticker to a post. Selecting the cashtag opened a dedicated page containing price information and related discussions, reducing confusion between tokens that share similar names or ticker symbols.
Canadian users also received a trading link through Wealthsimple. At the time, X product head Nikita Bier said users in Canada would see a button that allowed them to move from a cashtag to the financial platform. U.S. trading had not yet been enabled through that rollout.
The new partner program brings the brokerage-link model to American users and increases the number of participating firms from the single Canadian integration. Its structure also keeps order execution within the brokerage selected by the user rather than adding an X-operated exchange to the social platform.
Mridul Singhai, X’s product engineering lead, said the feature narrows the distance between a ticker appearing on a timeline and the market linked to it. Users can open a live chart, read the conversation around an asset, and choose a partner when they decide to trade.
Live posts and price data remain part of the product. The trading button adds another action to the same asset page, but X has not said that a post, chart, or cashtag represents financial advice or a recommendation to transact.
Coinbase and Kraken extend X’s crypto trading route
For cryptocurrency users, the inclusion of Coinbase, Gemini, and Kraken gives the program connections to three established U.S.-focused exchanges. Customers still need an eligible account with the chosen company, and the exchange determines which assets and services are available in each jurisdiction.
Kraken has also expanded beyond its original crypto business. In August, the exchange added 7,000 stocks for eligible European Economic Area customers, placing traditional U.S.-listed shares beside more than 700 tokenized xStocks and over 600 crypto assets.
Kraken entered U.S. stock trading in 2025 before extending the service into Europe through its Cyprus investment firm. Its EEA product lets eligible customers choose between traditional shares and tokenized representations, although the products have different structures and regulatory conditions.
Earlier in 2026, Kraken-backed xStocks also introduced on-chain trading for more than 70 tokenized equities across Ethereum and Solana. Kraken said in March that the platform had processed $25 billion in total volume, including $3.5 billion in on-chain transactions, and had reached 80,000 on-chain holders.
Coinbase has likewise added U.S. stocks and ETFs to its main platform, allowing eligible customers to manage traditional securities and crypto through one account. The Cashtag Program gives X users another entry point to participating services without transferring the actual trade to X.
American users remain subject to each provider’s onboarding process, state-level availability, and product restrictions. A cashtag may therefore display market information even when a particular user cannot trade the asset through every listed partner.
X ties financial conversations to its Everything App plan
Monique Pintarelli, SpaceXAI’s head of global advertising, described the partner program as a way to connect financial discussions on X with an action that users can take through a brokerage.
“People come to X to discover what’s happening, shape the conversation, and act in real-time on what matters to them,” Pintarelli said. “Our Cashtag partners make it possible to move seamlessly from discovery and conversation to a brokerage, without breaking the moment.”
The rollout adds another financial feature to X as the company develops its planned Everything App model. In March, an X Money examination described the service as an in-platform wallet designed for peer-to-peer transfers, bill payments, and other financial products.
X Money has since rolled out peer-to-peer transfers, direct deposits, a debit card, and yields on eligible balances. Its payment functions remain separate from the Cashtag Partner Program, which routes investment activity to outside brokerages rather than holding or executing the trade within the social platform.
X previously secured money-transmitter licenses across more than 40 U.S. states and Washington, D.C., and registered with the Financial Crimes Enforcement Network as part of its payment-service preparations. The company also partnered with Visa to support transfers between bank accounts and X Money wallets.
Singhai said users who post or tap a ticker can now reach a live chart, follow the discussion around the asset, and continue to one of the brokerage partners. X has not disclosed when the Cashtag Partner Program may add more financial firms or expand beyond the United States.
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