Sony Plans Native Token For Entertainment Rights

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Sony-backed Ethereum layer-2 network Soneium plans to introduce a native ecosystem token, SONEIUM, alongside a broader push to put entertainment intellectual property on-chain. The initiative is designed to connect creators, rights holders, developers and fan communities through tokenized media assets and programmable revenue arrangements.

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Soneium said the next phase of its strategy will focus on music, anime, games, film, collectibles and fan-created works. The network already supports more than 250 applications across entertainment categories, according to their freshest announcement.

Tokenized IP becomes the central bet

The project’s first named initiatives include Moriusa, a character property from Tokyo entertainment group Super State Holdings, and a planned collaboration with K-pop IP company DayOneDream involving tokenized concert-business royalties.

Soneium’s preparing products called IP Vault and IP Bond, intended to offer investment exposure tied to entertainment businesses.

Its proposed on-chain IP architecture includes an IP Registry, IP Graph and IP Execution Layer. Together, the tools are meant to record ownership and licensing relationships, attach commercial terms to creative works, and automate certain revenue flows.

Yuji Kumagai, head of Soneium Protocol, framed the effort around creator financing rather than a conventional token launch. The network says it wants to help creators fund future work at a larger scale and develop new ways to engage supporters.

A large ambition, familiar execution risks

The announcement highlights Sony’s potential reach across global entertainment, but it does not confirm that PlayStation properties or major game franchises will use Soneium’s infrastructure. Those possibilities remain speculative, despite the obvious appeal of tokenized collectibles or royalty-linked products.

The practical challenge will be building a model that rights holders, creators and consumers are willing to use. Tokenizing IP introduces difficult questions around licensing, investor protections, valuation, revenue disclosures and the legal treatment of assets tied to creative businesses.

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