Zeta Global (ZETA) Stock Jumps 4% as Snowflake OSI Deal Turns Heads

TLDR

• ZETA jumped over 4% on Friday to $17.60, its highest point since May 7, after joining Snowflake’s Open Semantic Exchange (OSI)
• Q1 2026 revenue hit $396 million, up 50% year-over-year — the company’s 19th consecutive “beat and raise” quarter
• Super-scaled customers grew 19% YoY to 189, with ARPU rising to $1.7 million
• Adjusted EBITDA rose 42% YoY to $66 million; cash from operations up 43% to $50 million
• Wall Street’s consensus price target sits at $28.33, roughly 64% above current levels

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Zeta Global (ZETA) stock rose more than 4% on Friday, hitting $17.60 — its best level since May 7 — after the company announced it had joined Snowflake’s Open Semantic Exchange (OSI). Volume came in at over 6.9 million, against a three-month daily average of around 8 million.

Zeta Global Holdings Corp., ZETA

OSI is a universal specification designed to standardize fragmented data definitions using an open, vendor-neutral semantic model. For Zeta, the move is about aligning its AI marketing platform on a common data foundation, which matters a lot when your entire pitch to customers is data-driven intelligence.

The stock also got a lift from the upcoming JPMorgan Global Technology, Media, and Communications Conference on Monday, where Zeta will appear alongside DigitalOcean, Lattice Semiconductor, IMAX, and Outfront Media.

Strong Q1 Numbers Backing the Move

The conference appearance and OSI news come on the heels of Zeta’s Q1 2026 earnings on April 30, which marked the company’s 19th straight “beat and raise” quarter. Revenue came in at $396 million, up 50% year-over-year. That’s not a rounding error — demand for its AI marketing cloud is accelerating.

Cash from operations rose 43% to $50 million. Adjusted EBITDA grew 42% to $66 million. Nine of the ten verticals Zeta serves posted growth in the quarter.

The Marigold acquisition came in better than expected, according to Needham analysts. The company’s Athena AI solution also closed its largest deal to date, a detail that RBC Capital flagged when raising its price target from $27 to $29 on May 1.

Management lifted full-year revenue guidance by $30 million to $1.785 billion at the midpoint. RBC views that as conservative given early Athena traction.

Customer Growth Holding Steady

Super-scaled customers — Zeta’s top-tier client segment — grew 19% year-over-year to 189, marking six straight quarters of sequential growth. ARPU climbed to $1.7 million, up 21% year-over-year.

Longer-term, the company is targeting $2.3 billion in revenue by 2028, up from the estimated $1.785 billion expected this year. Adjusted EBITDA is expected to reach $573 million by 2028, with free cash flow hitting $371 million.

On the analyst side, upgrades and reaffirmations have come in from B. Riley, Royal Bank of Canada, KeyCorp, and Goldman Sachs. Needham reiterated a Buy on May 1 with a $25 price target.

The consensus target across Wall Street sits at $28.33 — about 64% above where ZETA is trading now.

Technically, the stock is sitting between support at $14.60 and resistance at $19.40, attempting to push above its 50-day EMA and the 50% Fibonacci retracement level. A clean break above $19.40 would open the door toward $25, according to chart analysis.