TLDR
- Tesla’s European new-car registrations rose 46.5% year-over-year in April to 10,654 units
- This marks the third consecutive month of sales growth in the region
- In the EU alone, registrations surged over 67% year-over-year to 9,169 vehicles
- Tesla is investing $250 million in its Berlin-Brandenburg plant, targeting one million cars built on site
- Full self-driving tech has now been approved in two EU countries: the Netherlands and Lithuania
Tesla’s European sales are back on track. New-car registrations jumped 46.5% year-over-year in April to 10,654 units across the EU, UK, Iceland, Liechtenstein, Norway, and Switzerland, according to ACEA data. TSLA stock was up 1.13% in pre-market trading on Wednesday.
That follows growth of over 84% in March and nearly 12% in February — the first monthly increase since December 2024. April makes it three months straight of gains.
In the EU alone, registrations climbed more than 67% year-over-year to 9,169 vehicles. That’s a sharp turn from 2025, when full-year European sales dropped 27.8% to 235,322 units.
The 2025 slump had a few causes. Customer backlash tied to Elon Musk’s role in the Trump administration’s Department of Government Efficiency weighed on demand. Chinese rival BYD also kept gaining ground, with European sales more than doubling in April to 27,008 units. Fellow Chinese brand Leapmotor jumped more than fivefold to 8,745 vehicles.
Still, the recent data suggests Tesla is gaining momentum again in a market that had been slipping away.
Tesla Doubles Down on Europe
Tesla isn’t just watching the numbers recover — it’s putting money behind it. Earlier this month, the company announced a $250 million investment in its Berlin-Brandenburg factory in Germany. The goal is to hire more workers and ramp up output, with a target of one million vehicles built at the site. Tesla recently crossed the 750,000 milestone there.
The broader European EV market also moved in the right direction. Battery-electric vehicle registrations grew over 38% in April. Hybrid models were up nearly 13%, and plug-in hybrids climbed more than 20%. Overall passenger-car registrations rose 7% across Europe and 5.1% in the EU.
Germany posted 2.7% growth, while Italy came in stronger at nearly 12%.
Full Self-Driving Gets EU Traction
Tesla is also pushing its full self-driving software across Europe. In April, the Netherlands became the first EU country to approve the system, which helps drivers with lane changes and navigating around other vehicles — while the driver stays in control. It does not make the car fully autonomous.
The Netherlands Vehicle Authority said it would apply to extend the approval across the entire EU. Last week, Tesla confirmed the system is now rolling out in Lithuania, making it the second EU country to green-light the feature.
On Wall Street, analyst sentiment on TSLA remains mixed. The stock holds a Hold consensus on TipRanks, with 12 Buys, 12 Holds, and five Sells over the last three months. The average price target sits at $403.86, which would represent a roughly 7% drop from current levels.
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