SoFi (SOFI) Stock; Gains Slightly After Launching SoFiUSD Stablecoin for 15M Users

TLDRs;

• SoFi stock rose slightly after launching its SoFiUSD stablecoin for 15 million app users.
• The company is expanding beyond lending into digital payments and blockchain-based finance services.
• Industry rivals like Visa, Mastercard, and Fiserv are accelerating stablecoin competition.
• Investors remain cautious as adoption uncertainty and unchanged revenue guidance weigh on sentiment.

SoFi Technologies shares edged higher on Wednesday after the company officially rolled out its new dollar-backed stablecoin, SoFiUSD, inside its consumer app. The move gave investors a fresh narrative for the fintech firm, which has faced a choppy year despite solid underlying revenue growth.

With the launch, SoFi is attempting to reposition itself beyond lending and deposits and into the fast-growing digital payments and crypto-enabled finance ecosystem.

At market close, SoFi stock was last seen around $16.17, marking a modest gain of roughly 20 cents from the previous session. Earlier in the trading day, shares briefly touched $16.68 before settling back. While the price movement was relatively small, the catalyst behind it reflects a potentially broader strategic shift for the company.

Stablecoin Push Inside App

SoFi’s new SoFiUSD product is now available to nearly 15 million users directly within its mobile app. The stablecoin can be bought, sold, held, and converted, effectively turning the SoFi platform into a hybrid between a traditional financial app and a crypto-native wallet system.

SoFi Technologies, Inc., SOFI

CEO Anthony Noto described the initiative as an effort to combine “the speed and versatility of the blockchain with the trust of a bank,” positioning SoFi as a unified hub for both fiat and digital asset usage. The company’s ambition is to allow users to manage payments, savings, and digital currencies in one place, without needing external crypto platforms.

Payments Market Expansion Strategy

The launch signals SoFi’s deeper push into the payments sector, a space increasingly crowded by traditional financial giants and fintech competitors. Stablecoins have become a key battleground, attracting attention from banks, card networks, and payment processors looking to modernize settlement systems.

SoFiUSD enters a market already estimated at over $300 billion in total stablecoin value. Although SoFi’s own token has reportedly reached around $100 million in circulation since its early rollout phase, the company is clearly targeting long-term adoption rather than immediate revenue impact.

SoFi is also exploring broader distribution channels, including a planned listing of SoFiUSD on the Bullish exchange later this year, potentially expanding liquidity and user access.

Institutional and Industry Competition Grows

The stablecoin strategy is unfolding amid intensifying competition from major financial infrastructure players. Visa has already reported billions in annual stablecoin settlement volume, while companies like Fiserv are developing their own digital currency systems for enterprise clients.

Mastercard is also involved in SoFi’s initiative, with both firms previously announcing plans to test settlement of card transactions using SoFiUSD. Industry executives have suggested that such experiments could help validate stablecoins as scalable tools for global payments rather than niche crypto products.

This competitive backdrop highlights both opportunity and risk for SoFi. While early adoption signals interest, it remains unclear how quickly consumers will actively use stablecoins in everyday transactions.

Mixed Financial Backdrop and Investor Sentiment

Despite the positive headline, SoFi continues to trade against a mixed financial narrative. The company recently reported strong first-quarter results, including $1.1 billion in adjusted net revenue, up 41% year-over-year, and $340 million in adjusted EBITDA. Loan originations also reached a record $12.2 billion during the period.

However, investor sentiment was dampened after the company chose not to raise its full-year revenue outlook, prompting concerns that near-term guidance may not reflect operational strength. Analysts noted that while SoFi delivered upside in earnings, the lack of updated projections weighed on market confidence.