Fox inks data deal with Kalshi as prediction markets go prime time

Fox Corporation has signed a sponsored data partnership with federally regulated prediction market Kalshi to integrate real‑time event probabilities into Fox News, Fox Business Network, Fox Weather and the Fox One streaming platform, further cementing prediction markets as a mainstream financial data feed in the United States. The integration, announced from New York on March 17, 2026, comes as prediction markets rapidly gain traction as an alternative to polls and punditry in pricing political, economic, weather and cultural risk.

Under the deal, Kalshi will work directly with Fox’s data and production teams to supply live pricing on “event contracts” — futures‑style instruments tied to outcomes ranging from elections and interest‑rate decisions to storm paths and entertainment milestones. Fox said the data will be embedded across linear TV and digital products, including bespoke visualizations and on‑screen tickers similar to those already piloted at CNN and CNBC. Kalshi is licensed by the U.S. Commodity Futures Trading Commission (CFTC) as a Designated Contract Market, putting its event contracts under the same federal regime that governs traditional futures and swaps.

“More people are watching Kalshi’s forecasts than trading them, which says a lot: our data effectively complements news and polls,” Kalshi co‑founder and CEO Tarek Mansour said in a statement announcing the Fox deal. He framed the integration as an antidote to information chaos, adding that “as misinformation grows more common, Kalshi offers accurate, unbiased data to help people better understand what’s going on in the world.” Paul Cheesbrough, CEO of Tubi Media Group, called prediction markets “an essential data point and a compelling new experience across our live content portfolio,” arguing that Kalshi’s real‑time odds give audiences “deeper insights and a more engaging way to follow the stories that matter most.”

The Fox agreement follows Kalshi’s newsroom partnership with CNN, which brought live probability tickers into one of the world’s largest cable news operations and helped the exchange secure a reported $1 billion funding round at an $11 billion valuation. In that earlier crypto.news story, Kalshi disclosed that its real‑time odds would appear across CNN’s TV and digital output, guided by chief data analyst Harry Enten. Reuters has reported that prediction markets surged in popularity after the 2024 U.S. presidential election, with Kalshi estimating that roughly 70% of its users now come primarily to watch forecasts rather than place trades.actionnetwork+4

Kalshi’s advance has coincided with a broader institutional land‑grab around event trading. A recent crypto.news piece on Marex’s Nvidia‑linked “prediction market bond” noted that Polymarket alone processed about $12 billion in volume in January 2026, generating over $11 million in fees as traders speculated on politics, commodities and crypto prices. Another crypto.news story argued that prediction markets are “turning probability into the new asset class,” as Intercontinental Exchange, operator of the New York Stock Exchange, weighs up to $2 billion in commitments to the sector.crypto+1

At the same time, regulators are scrambling to define the perimeter: Kalshi emphasizes that all of its contracts sit under CFTC oversight, while a recent crypto.news analysis detailed how CFTC Chairman Michael Selig is pushing to replace ad‑hoc bans with a derivatives‑style rulebook that would onshore both crypto and prediction markets under federal supervision. Whether Fox eventually extends the Kalshi feed to Fox Sports — still framed as a “maybe later” use case — may depend on how that regulatory bargain lands in politically sensitive markets like election betting and sports wagering.