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Playnance is bringing one of the world’s largest entertainment markets onchain — and doing it at scale.
Through a new integration with SOFTSWISS Sportsbook, a leading global iGaming technology provider, Playnance will offer access to more than 2.5 million live sports and esports events annually across its network of partner platforms. Coverage spans all major leagues — including the NBA, Premier League, and LaLiga — as well as global esports tournaments and a wide range of regional and niche sporting events worldwide.
The experience goes live next week on PlayW3, with a rollout across additional Playnance ecosystem platforms to follow. Users will be able to engage in real time, predict outcomes, and participate across thousands of events every day — all on-chain, all gasless, and all without giving up custody of their assets.
Built on a fully decentralized, non-custodial infrastructure, Playnance is delivering something the industry hasn’t seen before: continuous, high-frequency on-chain engagement tied directly to real-world events, at a scale that matches the global appetite for sports and esports.
 
Pini Peter, CEO of Playnance, said: “At Playnance, we’re leading the next major shift by bringing the entire world of entertainment on-chain. With this expansion, we are further extending our ecosystem by adding the global sports and esports markets to the wide range of on-chain experiences we already offer. With live events watched by billions worldwide, real-time participation, and true ownership powered by $GCOIN, we are setting a new standard for digital entertainment at scale. Our ambition is to lead and redefine the global entertainment industry by bringing it fully on-chain through a decentralized foundation. This is just the beginning.”
Alongside the expansion comes a dedicated sports staking program, consistent with Playnance’s broader staking model. Users can lock $GCOIN into the sports ecosystem and earn protocol-based rewards directly tied to their on-chain activity.
The move places Playnance squarely inside a $150+ billion global sports and esports betting market. By translating familiar, real-time experiences into a fully onchain environment, the platform lowers the barrier for mainstream adoption and accelerates the shift from Web2 to Web3 — at a scale that can actually move the needle.
“Our integration with Playnance represents a new standard for how gaming infrastructure can operate on blockchain. Leveraging Playnance’s blockchain, we’re able to bring real-time sports and esports experiences fully on-chain, combining high-frequency real-world data with decentralized execution.” Said Aleksandr Kamenetskyi, Head of Sportsbook at SOFTSWISS. “This allows us to push the boundaries of on-chain gaming while unlocking a level of scale, transparency, and performance that simply hasn’t existed before in this category.”
The expansion builds on a platform already operating at significant scale. Playnance processes more than 2 million onchain transactions daily, hosts over 10,000 social casino games, and powers millions of AI-driven prediction markets — forming a unified digital entertainment ecosystem unlike anything else in the space, all powered by $GCOIN. Early momentum speaks for itself: more than 1.4 billion $GCOIN was staked shortly after the program launched, signaling strong demand from day one.
With sports and esports now in the mix, Playnance enters a new phase of growth — one focused on scaling global adoption, bringing more real-world content onchain, deepening real-time participation, and expanding $GCOIN’s utility across an entertainment ecosystem that is growing faster than ever.
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