A fresh wave of real-world utility has made XRP witness its second-highest level of bullish sentiment across social platforms in the last two years.
According to Santiment Intelligence data, XRP’s integration with Rakuten Wallet has gotten the crypto community talking about expected adoption levels.
Notably, Rakuten users in Japan will have the opportunity to convert their accrued Rakuten points into XRP, with the option to spend the cryptocurrency at at least 5 million merchant locations.
Things get juicier since the Rakuten ecosystem comprises nearly 44 million Rakuten Pay users, with approximately $23 billion in loyalty points already in circulation.
Therefore, the XRP Army sees the Rakuten-XRP integration as one of the biggest retail-driven adoption channels to date.
 
With this renewed optimism, pundits believe XRP will make notable inroads in Japan, as it embeds itself at scale in consumer payment behavior, signaling long-term adoption potential.
Meanwhile, on the price action front, XRP might be gearing up for an “ultra-rare bull switch,” which in the past has triggered significant price upswings, as reported by ZyCrypto.
With XRP at the center of market conversation, driven by everyday consumer usage, it seems the sky’s the limit for the 4th-largest cryptocurrency by market cap.
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