Earned vs paid crypto coverage differs at the structural level. Earned coverage is selected because an editor sees news value, relevance, or audience interest. Paid coverage is secured through a commercial arrangement. Both can exist […]
Most crypto founders misunderstand what journalists actually do. They assume reporters exist to distribute announcements. In reality, reporters protect reader attention. Those are different incentives, and many failed crypto pitches come from ignoring that distinction. […]
Crypto conferences occupy a special position in the industry. They are treated as essential by exchanges, L1 ecosystems, market makers, VCs, media companies, and founders. Sponsorship packages regularly cost six figures, while entire business development […]
Sometimes a placement lands, gets a short burst of attention, then disappears. Other times, it keeps resurfacing on aggregator pages, in “top stories” feeds, across syndicated reposts, and the reach ends up much larger than […]
The crypto founders who land coverage in tier-1 crypto publications without paying for it have one thing in common. Their projects became pitchable before their PR strategies became active, which is the opposite of how […]
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