Binance Direct Stocks crossed more than $1 billion in U.S. equity holdings within 30 days of launch, giving the exchange its first major usage milestone for the new stock-trading product.
The June 1 rollout opened access to more than 7,000 U.S. stocks and ETFs inside the Binance app for eligible users. The product supports fractional trades starting from $5 and lets users fund purchases with supported balances such as USDT, USDC and BNB.
The first 30 days included 22 U.S. trading days. Over that period, Binance users acquired more than $1 billion of U.S. equities through the product and generated nearly $3 billion in cumulative trading volume.
The new figure follows an earlier Binance Stocks milestone from June 9, when the product crossed $400 million in AUM shortly after launch. Binance had opened the product one week earlier through its wider U.S. stock trading launch, which also introduced plans for bStocks tokenized equities.
Emerging Markets Drove Early Usage
Binance said 73% of early Direct Stocks users came from emerging markets. The product lets eligible users move from crypto balances and stablecoins into U.S. equities without opening a separate brokerage account.
The product sits beside crypto trading inside the same app rather than replacing Binance’s spot, futures or earn products. That makes the stock feature part of a wider account structure where eligible users can hold crypto, stablecoins, ETFs and U.S. equities in one platform interface.
The direct-stock product is separate from bStocks. Direct Stocks gives eligible users access to U.S. stocks and ETFs inside Binance, while bStocks are planned as tokenized securities representing selected U.S. stocks and ETFs through a separate structure.
That distinction affects ownership, custody, corporate actions, trading hours and onchain transferability. Binance’s direct-stock product focuses on in-app equity access, while tokenized stock products are built around blockchain rails and wrappers linked to underlying securities.
Stock Products Expand Across Crypto Platforms
Binance’s first-month milestone lands during a wider expansion of stock-linked crypto products. Ondo Finance recently launched 24/7 minting and redemption for selected tokenized U.S. stocks and ETFs, including exposure linked to SPY, QQQ, Circle, Nvidia, Tesla and Alphabet.
Crypto exchanges and RWA platforms are now competing across three related categories: direct brokerage-style access, tokenized stock wrappers and stock-linked derivatives. Binance’s Direct Stocks product sits in the first category, while bStocks and Ondo-style products sit closer to tokenized public-market exposure.
The latest Binance update listed more than $1 billion in U.S. equity holdings, nearly $3 billion in cumulative trading volume and access to more than 7,000 U.S. stocks and ETFs 30 days after the June 1 launch.
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