Brand New Day’ About To Break All-Time Domestic Box Office Record

Key Facts

After seven weeks in theaters, “Spider-Man: Brand New Day” finally fell to second place at the domestic box office over the weekend, according to early numbers reported by the Hollywood trade publications, dropping behind the new Sandra Bullock-Nicole Kidman sequel “Practical Magic 2,” which debuted with $30 million.

The Sony-distributed superhero flick now boasts a total domestic haul in the U.S. and Canada of $935.2 million so far.

It’s only about $1.4 million short of the all-time record for highest grossing film at the North American box office—set by “Star Wars: The Force Awakens” in 2016 with a total lifetime gross of $936.6 million.

Big Number

$2.4 billion. That’s how much “Spider-Man: Brand New Day” has grossed worldwide so far. It’s still behind two major films for highest grossing film in the world ever, according to Box Office Mojo data: “Avengers: Endgame,” which grossed $2.8 billion in 2019, and “Avatar,” which grossed $2.9 billion in 2009. Roughly 62% of box office sales for “Spider-Man” came from international markets, compared to 69.3% for the Avengers event film and 73.1% for James Cameron’s sci-fi epic.

Key Background

“Spider-Man: Brand New Day” has already broken several big records. The highly-anticipated followup to 2021’s “Spider-Man: No Way Home” grossed about $360 million in North America in its debut weekend that included its July 31 release, just edging out the previous record holder (“Avengers: Endgame, which opened with $357.1 million in 2019). It crossed the $1 billion threshold in only six days with ticket sales in international markets—the second-fastest movie to reach the figure. Its first week in theaters set several other records, including for highest-grossing Monday and Tuesday in domestic box office history.

Tangent

“Practical Magic 2” is a rom-com sequel to a 1998 cult hit starring Bullock and Kidman. Its opening weekend is largely in line with other Bullock classics—”The Blind Side” opened with $34.1 million in 2009, “The Proposal” opened with $33.6 million the same year and “Ocean’s 8” opened with $41.6 million in 2018. It’s also ahead of several other classic rom-coms—”Miss Congeniality” opened with $10 million in 2000, and the original “Practical Magic” grossed $13.1 million when it opened in 1998. However, it’s still largely being seen as a disappointment, coming in well below the $40 million-$50 million range predicted by Boxoffice Pro but still within the $30 million-$35 million internal projections from Warner Bros., which were reported by the Hollywood Reporter last week. The film cost about $75 million to make, according to the Hollywood trades.