Bybit, the world’s second-largest cryptocurrency exchange by trading volume, has launched Bybit Indonesia following its majority acquisition of PT Enkripsi Teknologi Handal, the company formerly known as NOBI.
The platform began operations on July 15, 2026, as a locally regulated entity under the supervision of Indonesia’s Financial Services Authority (OJK), marking Bybit’s expansion into one of Southeast Asia’s largest and fastest-growing digital asset markets.
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The launch comes as global cryptocurrency companies increasingly seek regulated pathways into major markets, with local licensing and compliance becoming a central factor in expansion strategies.
Bybit Enters Indonesia Through a Locally Regulated Platform
Bybit Indonesia will introduce its services in phases, beginning with more than 500 trading pairs. The company said the platform will be supported by liquidity infrastructure, market surveillance systems, and risk management controls designed to meet OJK requirements while aligning with Bybit’s global operating standards.
Additional products and services will be introduced gradually, with the company saying future launches will include required disclosures and consumer protection measures.
The Indonesian entity will be led by Lawrence Samantha as CEO, Dionisius Evan as COO, and Steven Gotama as CMO. The executives previously held senior positions at NOBI and will oversee compliance implementation, daily operations, and engagement with regulators and industry stakeholders.
Samantha said the acquisition brings together Bybit’s international infrastructure with local market knowledge and regulatory experience.
“Products will be introduced progressively, in line with OJK requirements,” Bybit Indonesia CEO said.
Bybit Indonesia reflects the exchange’s broader strategy of entering new markets through locally compliant structures and regulated entities. The company said Indonesia represents a long-term strategic market as adoption of digital assets continues to develop.
“Indonesia represents a significant opportunity for the digital asset industry, said Bybit CEO Ben Zhou. “But sustainable growth can only be achieved through regulatory alignment and responsible operations.
Education Efforts Target New Crypto Users
Beyond trading services, Bybit Indonesia said education will be a key part of its local strategy. The company plans to launch localized initiatives, beginning with Bybit Learn, to help Indonesian users better understand digital assets and participate more responsibly.
Indonesia has emerged as a major cryptocurrency market in Asia, with regulators placing increasing emphasis on licensed platforms, consumer protection, and oversight of digital asset activities.
Why This Matters
Bybit’s entry into Indonesia through a licensed, locally managed structure highlights a wider shift across the cryptocurrency industry, as exchanges increasingly prioritize regulatory compliance when expanding into Southeast Asian markets.
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