Cathie Wood Just Loaded Up on SOFI — Is the Pullback a Buying Opportunity?

TLDR

• Cathie Wood’s ARK Invest bought over 349,000 SOFI shares across three days (June 29–July 2) through the ARKK ETF
• SOFI stock is down more than 30% year-to-date, currently trading around $18.24
• Wall Street has a Hold consensus with an average price target of $20.69–$22.56
• Q1 2026 revenue came in at $1.09 billion, up 42.6% year-over-year, beating estimates
• CEO Anthony Noto bought 15,545 shares in May at $16.00, while the CTO sold shares in June

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Cathie Wood’s ARK Invest has been quietly loading up on SoFi Technologies (SOFI) stock. ARK purchased 54,838 SOFI shares on July 2, worth roughly $1 million, through the ARK Innovation ETF (ARKK). That followed purchases of 202,095 shares on June 30 and 92,999 shares on June 29 — more than 349,000 shares in just three days.

SoFi Technologies, Inc., SOFI

SOFI opened at $18.24 on Friday, sitting well below its 52-week high of $32.73. The stock is down over 30% year-to-date. Its 50-day moving average sits at $16.88, while the 200-day moving average is $19.77.

Despite ARK’s conviction, Wall Street isn’t rushing to agree. The consensus rating across 21 analysts is currently Hold, with 10 Holds, six to seven Buys, and three Sells depending on the source. Average price targets range from $20.69 to $22.56 — implying modest upside from current levels.

What the Analysts Are Saying

TD Cowen’s Moshe Orenbuch kept his Hold rating with an $18 price target. He flagged that SoFi’s May 2026 personal loan trust data showed delinquencies rising, even as the pace of cumulative losses slowed. He also noted that SoFi underperformed the broader industry on delinquency rates, likely driven by prepayments.

Truist’s Matthew Coad also held his Hold rating but trimmed his price target to $17 from $20. He cut his Q2 revenue estimate, citing softer expectations for the loan platform and technology platform segments.

William Blair’s Andrew Jeffrey is one of the more optimistic voices, maintaining a Buy. After meeting with CEO Anthony Noto, he acknowledged there are no major near-term catalysts but sees limited downside. He projects a 30%-plus EBITDA CAGR and expects modest multiple expansion over time.

Citigroup holds a Buy with a $30 target. Stephens rates it Overweight with a $25 target. Barclays and Wells Fargo are both at Equal Weight, with targets of $18 each. Keefe, Bruyette & Woods holds the most bearish view at Underperform with a $17 target.

Institutional and Insider Activity

On the institutional side, the buying has been broad. Portman Square Capital opened a new position in Q1 with 37,753 shares worth around $600,000. Norges Bank picked up a new stake worth over $321 million in Q4. Vanguard raised its position by 3.6% and now holds over 111 million shares. Morgan Stanley increased its stake by 33.6%. In total, institutional investors own about 38.43% of SOFI stock.

Insider activity is mixed. CEO Anthony Noto bought 15,545 shares in May at $16.00 per share, totalling $248,720. CTO Jeremy Rishel sold 102,123 shares in June at $17.78 per share under a pre-arranged 10b5-1 plan, primarily to cover tax obligations from vesting equity awards.

SoFi’s Q1 2026 results showed revenue of $1.09 billion, ahead of the $1.05 billion estimate, up 42.6% year-over-year. EPS of $0.12 matched expectations. The company has set full-year 2026 EPS guidance of $0.60, and analysts currently expect $0.59.