TLDR
- ZoomInfo launches an MCP connector integrating GTM data with Copilot Studio.
- New GTM.AI connector lets Microsoft Copilot Studio tap ZoomInfo’s data graph.
- GTM stock rises as ZoomInfo deepens its Microsoft ecosystem integration reach.
- ZoomInfo’s GTM Context Graph now grounds live sales data inside Dynamics 365.
- ZoomInfo joins Salesforce, HubSpot, and Gong inside Copilot Studio’s GTM push.
GTM trades on the Nasdaq exchange under the ticker GTM. Shares changed hands at $4.0950 on Monday, down 3.19% for the session, after touching an intraday high near $4.23. The company launched a new GTM.AI connector for Microsoft Copilot Studio, expanding its reach across enterprise sales platforms.
ZoomInfo Technologies Inc., GTM
Microsoft Copilot Studio Gains New GTM Connector
ZoomInfo built the connector to link its GTM data directly with Copilot Studio agents. Sales teams can now ground Copilot experiences in verified contacts, company records, and intent signals. The integration works within Dynamics 365 and other supported Copilot Studio workflows, giving teams faster access to context.
Mutual customers need an active ZoomInfo account plus the required Microsoft licenses before setup begins. Administrators must approve access and configure the agent before teams can start using it. This structure keeps GTM data secure while still enabling broader automation across connected sales tools and workflows.
The connector delivers business contacts, company profiles, and buying intent signals straight into Copilot. Sales representatives gain instant context without ever leaving their Copilot workspace during outreach. This approach saves time, cuts manual research, and speeds up how quickly reps engage prospects.
GTM.AI Context Layer Expands Across Major Platforms
GTM.AI functions as ZoomInfo’s headless context layer built specifically for go-to-market data. It exposes a verified data graph through both API access and Model Context Protocol connections. Any agent, workflow, or third-party tool can query this layer without ZoomInfo serving as the interface.
ZoomInfo does not need to sit between the data and the end user anymore. The new Microsoft integration joins existing connections with Salesforce Agentforce and HubSpot Breeze already in place. Gong and LeanData also tap into the same GTM Context Graph for their own workflows.
Custom agents built on Claude and ChatGPT access this same underlying data layer too. Every connection pulls from one unified GTM data source, regardless of the platform involved. This consistency keeps records accurate and synchronized across every tool teams choose to use.
Stock Activity Reflects Broader Market Moves
GTM shares opened higher on Monday before reversing sharply through the afternoon trading session. The stock touched an intraday high near $4.23 before sellers pushed the price back down. Trading volume picked up noticeably as the price declined steadily into the market close.
The pullback erased earlier gains and pushed shares firmly into negative territory for the day. Shares ultimately settled at $4.0950, marking a 3.19% drop from the prior close. The move coincided directly with Monday’s Copilot Studio connector announcement from the company.
ZoomInfo continues expanding its GTM.AI ecosystem across major software vendors and enterprise platforms. The company positions this technology as infrastructure, not a standalone product competing for attention. That strategy aims to keep GTM embedded wherever sales teams already choose to work.
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