MANILA, Philippines — The Digital Marketing Association of the Philippines (DMAP) is bringing together more than 2,000 marketers, creatives, technologists, business leaders, and innovators as DigiCon 2026 returns for its 11th edition on October 15–16 at the Grand Ballroom of the Manila Marriott Hotel.
Anchored on the theme “Interoperability: Welcome to the Age of Collaboration,” this year’s DigiCon puts the spotlight on what happens when industries, ideas, technology, and talent work together, creating new possibilities for brands and businesses navigating an increasingly connected digital landscape.
Beyond its lineup of thought leaders, DigiCon 2026 will feature diverse session formats, from keynote presentations and expert-led panel discussions to interactive experiences and a live debate. These formats are designed to spark meaningful conversations, encourage the exchange of different perspectives, and create more opportunities for collaboration across disciplines.
Headlining this year’s conference are global thought leaders Dr. Christian Busch, bestselling author of Connect the Dots and professor at the University of Southern California and the London School of Economics, and Judy John, Global Chief Creative Officer of Edelman. They will be joined by DMAP President Miko David, DigiCon 2026 Co-Chairs Raymund Sison and Shayne Madamba, and a diverse lineup of local and international industry experts.
Extending the conversation beyond the conference, DigiCon 2026 will bring together leaders of the country’s major marketing, advertising, and communications organizations for Next Monday, a special panel discussion on October 16.
Featuring DMAP President Miko David, Association of Accredited Advertising Agencies of the Philippines (4As) Chairman Ronald Barreiro, Ad Standards Council (ASC) Executive Director Robbie Aligada, and Public Relations Society of the Philippines (PRSP) President Ana Pista, the discussion moderated by IdeasXMachina Hakuhodo Managing Director and DigiCon 2026 Co-Chair Shayne Madamba will explore how insights and learnings from DigiCon can be translated into meaningful action across their respective industries and professional communities.
Five tracks, one collaborative future
Taking the idea of interoperability beyond the plenary stage, DigiCon 2026 will feature five specialized conference tracks designed to give participants a closer look at the collaborations transforming industries:
- Innovation: Human and Machine Collaborations features Gino Nacianceno and Fe Itamar Gero of TrueLogic, Crissy Rollan of Qubel Group, and Bea Lim of TeamAsia, with a track keynote by Masaya Asai, Chief Creative Officer of Droga5 Tokyo.
- Integrated: “Breaking the Box” Collaborations brings together Shayne Madamba of IdeasXMachina Hakuhodo, Kim Patria of Investing in Women, Philip Zuniga of UP Diliman, Mark Meily of Kindmind Experience Design Lab, Bia Fernandez of ALAB MNL, and Rudy Villar of the Philippine Football Federation. Highlights include keynotes from Ali Rez of IMPACT BBDO and Yassine Bakkari of L’Oréal Philippines, alongside the first-ever UP vs. ADMU Debate in DIGICON history.
- Immersive: Seamless Collaborative Experiences features Denise Haak of RS2 APAC, Wanda Pascua of Tonik Bank, Steph Oller of Pure Culture, Roshan Nandwani of Ayala Land Hospitality, Derek Tan of Moving Walls, AJ Atienza of UnionBank, and Miguel Ramos of IPV Network Inc.
- Impact: Hyper-Collaborative Cultures features Jordan Santos of Publicis JimenezBasic, Erwin Razon of Hepmil PH, Adam Izen of The One Club for Creativity, and keynote speakers Thomas Hongtack Kim of Paulus Seoul and Nicolas Courant of Ogilvy Singapore. Other featured speakers include Nina Zialcita of Best of the Best, Mark Del Rosario of Let’s Eat Pare!, Frances Cabatuando of Home Buddies, and Nicolas Tessier of Not.
- Interactive: Create, Play, Collaborate features Pat Del Castillo of GCash, Art Policarpio of Emporia Group, and LOKAL.
Turning conversations into meaningful collaboration
As digital transformation continues to reshape industries, DigiCon 2026 aims to move the conversation beyond emerging trends and technologies toward the partnerships and collaborative approaches needed to navigate an increasingly interconnected business environment.
“In today’s fast-moving landscape, no brand, business, or industry moves forward entirely on its own. DigiCon 2026 brings the sharpest minds in marketing, technology, and creativity into one space to exchange ideas, challenge conventions, and explore what becomes possible when we work together,” said DigiCon 2026 Co-Chair Raymund Sison. “The conversations and partnerships we start here have the potential to influence what our industry does next.”
“Interoperability isn’t just a buzzword for us this year; it’s a mindset,” added DigiCon 2026 Co-Chair Shayne Madamba. “We want people to cross disciplines, industries, and perspectives, and leave DigiCon with new connections and ideas they can actually bring back to their organizations.”
DigiCon 2026 is supported by Astoria Hotels & Resorts and Wipro–Splash Corporation, with Certified Digital Marketer as track certification partner. Media partners include Philippine Daily Inquirer, Inquirer.net, Inquirer Plus, MBC Media Group, One News, CoinGeek, GMA New Media Inc., and Outcomm.
DigiCon 2026 invites the digital community to connect beyond silos, collaborate across disciplines, and help shape what comes next. Secure your tickets now via DigiCon’s official website and social media channels.
About DigiCon
DigiCon is the Philippines’ premier digital marketing conference, organized by the Digital Marketing Association of the Philippines (DMAP). Since 2016, it has convened the country’s top decision-makers, brand marketers, creatives and creators, and technology leaders. It is widely recognized as the industry’s biggest and most diverse local digital marketing conference.
About DMAP
Formerly known as IMMAP, the Digital Marketing Association of the Philippines (DMAP) began in 2007. It is a collective voice for digital leaders, shaping the future of Philippine digital marketing. With over 300 member individuals and companies, it represents the Digital-related interests of advertisers, agencies, online platforms, educators, media owners, and technological startups.
For more information, please contact:
Gina Torre
Project Manager, DigiCon 2026
[email protected]
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