Google adds Gemini tools for small business owners

News

Google said Gemini is getting a business landing page, brand-style controls, finance tools and new app integrations for small businesses.

Google said on October 20, 2026, that it is rolling out new Gemini tools aimed at small business owners, including a dedicated business landing page, brand-style controls, finance features and deeper links to Google and third-party apps. The company said the update is designed to help entrepreneurs save time on marketing, analysis and daily operations.

Evidence and context

In its announcement, Google said the new business hub inside Gemini will let owners build their brand, analyze finances and understand customer insights from a central page. The company also said Gemini will connect to Google Business Profile, Google Ads and Google Workspace, along with third-party apps including Adobe, Canva, Dropbox, Shopify, Wix, Zoho and Xero.

Google said businesses can upload a website, brand kit, fonts or color palettes to define a brand style in Gemini. Paired with what Google called Nano Banana 2.1, its latest image generation model, the company said Gemini can produce visuals for product launches and marketing campaigns while retaining that style across assets.

The company also said Gemini can turn spreadsheets, receipts and purchase records into financial graphics and interactive models. Google described the feature as a way for small business owners to get financial insights in a more natural format rather than decoding the data themselves.

Google highlighted several examples from outside the United States, including a ceramicist in Bordeaux, a farmer in Maharashtra, a personal organizer in Goiânia and a venue operator in Jakarta, to illustrate how Gemini is being used for writing, budgeting, branding and customer service. In New Jersey, Google said one restaurant and butcher shop owner uses Gemini with Google Business Profile to track local search and Maps performance and shape menu and marketing decisions.

Google said the business landing page, marketing and finance skills, and new connected apps are beginning to roll out globally in the coming days for all Gemini app users. The company also pointed readers to Gemini for Business for larger organizations seeking administrative controls, data governance and enterprise-grade security. The announcement does not provide pricing, usage caps or a rollout schedule beyond the stated coming-days timeframe.