TLDR
- META stock jumped 11.4% on Monday, driven by growing excitement around its Muse AI personal agent
- Muse hit the number one spot on Apple’s App Store and recorded 264,000 U.S. downloads on September 19
- Wells Fargo raised its price target from $640 to $796, maintaining an Overweight rating
- Muse has free, $20, and $100 monthly subscription tiers, giving Meta a clear monetization path
- META is up 12.1% year to date and trades at a P/E of 25, below the S&P 500 average
Meta Platforms (META) surged 11.4% on Monday, with the stock climbing to $741.25, as investor enthusiasm around the company’s Muse AI personal agent hit a new high.
The jump came after Muse climbed to the number one spot on Apple’s App Store. Wells Fargo analyst Ken Gawrelski also raised his price target from $640 to $796, keeping his Overweight rating in place.
Gawrelski pointed to recent model launches and early Muse traction as giving Meta a strong story heading into the Meta Connect conference on September 23 and 24.
According to SensorTower data cited by Wells Fargo, U.S. Muse downloads hit a record 264,000 on September 19, and daily active users reached 448,000 on September 18.
🚨HUGE: Meta stock surged more than 11% in a single day after its AI agent Muse reached No. 1 on the US App Store.$META jumped to $741, adding roughly $190 BILLION in market value and recording its biggest one-day gain since April 2025.
Muse’s breakout is giving investors the… pic.twitter.com/n0urhVZ2De
— Coin Bureau (@coinbureau) September 21, 2026
Muse launched in the U.S. on September 8 as a personal AI agent that can send emails, book travel, fill out forms, and keep running after the app closes. It is available on iOS, Android, muse.ai, and WhatsApp.
The app racked up 600,000 downloads in its first five days. That kind of early traction draws comparisons to ChatGPT’s launch period.
Muse runs on Meta’s Muse Spark model, which the company calls its most capable model for task-based work. The same model powers Meta AI across Facebook, Instagram, WhatsApp, Messenger, and Meta’s AI glasses.
Monetization in Focus
Meta is offering Muse on a free tier, alongside $20 and $100 monthly subscription options. That gives the company a direct revenue path from its AI investment.
CEO Mark Zuckerberg framed the free tier deliberately, saying the agent is “going to make you money and save you money, and that is how it’s going to pay for itself.”
Mizuho analyst Lloyd Walmsley said the Muse launch represents a meaningful step toward showing financial returns on Meta’s heavy AI spending.
Meta’s stock is now up 21% since Muse launched two weeks ago. The Monday surge was strong enough to pull CPU stocks higher too, with Arm, Intel, and AMD all rising on the day.
Valuation Still Looks Cheap
Despite Monday’s rally, META still trades at a price-to-earnings ratio of around 25, which is below the broader S&P 500 average.
Meta is on track to grow revenue 26.5% this year to $254.1 billion, and that projection does not include any contribution from Muse.
The stock is trading near $741, close to but still below its 52-week high of $770.60.
The Meta Connect conference runs September 23 and 24, where further AI product announcements are expected.
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