If Bezos were starting today, the argument goes, stock tokenization could be his first big bet, per Token Terminal. The comparison isn’t about changing stocks themselves. It’s about changing how people access, trade, transfer, and use them.
Stock Tokenization Follows Amazon’s Original Logic
In 1994, the Internet didn’t change what a book was. It changed the experience around it, opening access to a much larger catalog with 24/7 availability, search, and discovery.
The same logic applies to stock tokenization. The underlying stock stays the same, while blockchain could create broader global access, 24/7 trading and transfers, plus interoperability across trading, lending, and collateral markets.
That’s the interesting part. The technology doesn’t need to reinvent the asset.
Public Equities Leave A Massive Onchain Gap
Public equities remain one of the world’s largest asset classes, yet only $2.8 billion, excluding ETFs, is represented onchain today. That gap is difficult to ignore.
The opportunity described here is similar to what Bezos looked for with books: a massive existing market where new technology could improve the customer experience and potentially scale significantly.
Could Stocks Become Onchain Finance’s Entry Point?
Books became Amazon’s entry point into Internet commerce. Stock tokenization could play a similar role for onchain finance by putting a familiar financial asset onto a new technological substrate.
There’s no guarantee the comparison plays out. But the setup is straightforward: a huge existing market, limited onchain representation, and blockchain infrastructure capable of changing how stocks are accessed and moved.
For stock tokenization, that makes public equities an obvious candidate for becoming a major entry point into onchain finance.
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