Strategy CEO Phong Le believes that periods of turmoil, rather than bull markets, are what ultimately shape enduring companies.
Speaking in a recent interview with Coinage, Le compared Strategy’s journey to that of corporate giants Amazon and Tesla, arguing that major setbacks and market downturns have historically served as defining moments for successful firms.
Meanwhile, the boss’s remarks come as Strategy continues navigating scrutiny over its Bitcoin-centric treasury strategy, particularly following the company’s recent sale of 32 BTC, a move that sparked widespread debate across the crypto market.
Addressing concerns about the volatility associated with holding large amounts of Bitcoin, the CEO said Strategy’s leadership had struggled through periods of market uncertainty long before it adopted Bitcoin in 2020.
According to Le, the crypto market downturn in 2022 tested both the company and its investors, but ultimately strengthened Strategy’s long-term conviction.
 
“That’s what makes a company resilient and strong,” Le said. “For me, 2022 was a tough time. It created resiliency for those who stuck through it.“
Additionally, Le argued that major corporations rarely achieve success without enduring severe challenges.
“Amazon didn’t become what it was without a few near-death experiences, ups and downs,” he stated. “Tesla has similarly faced significant crises throughout its history. The tough times define the strong leaders and define the strong companies.”
The executive suggested that enduring temporary paper losses is part of pursuing a long-term vision, particularly when building around a transformative technology.
Furthermore, citing the famous investing maxim that “in the short term the market is a voting machine and in the long term the market is a weighing machine,” Le said Strategy prioritizes long-term shareholder value rather than daily sentiment.
He emphasized that company decisions are evaluated using daily, annual, and long-term frameworks, with the latter carrying the greatest importance.
The CEO revealed that Strategy relies heavily on analytics, scenario modeling, and sentiment analysis when making treasury decisions. According to Le, actions involving Bitcoin holdings undergo extensive review involving executives, treasury teams, investor relations personnel, and the company’s board.
Despite Bitcoin’s historical volatility, Le said his confidence remains rooted in his belief in the asset’s long-term utility.
“I believe that Bitcoin creates self-s sovereignty and freedom for people all around the world,” he said. “I believe it is a much better way for finance to move along rails, digital rails. I believe it is a programmatically superior uh digital asset and scarce asset. And so if you believe in that underlying, then everything else will work itself out,”
Moreover, he described Bitcoin as a “programmatically superior” and scarce digital asset that could eventually underpin future financial infrastructure, particularly as artificial intelligence and autonomous agents become more prevalent.
Looking ahead, Le suggested that decentralized financial rails powered by cryptocurrencies could become increasingly important as AI-driven systems and robotic economies expand.
Le’s comments align closely with the views of Strategy founder Michael Saylor, who has long backed Bitcoin as a superior store of value and a cornerstone of the future financial system.
Notably, on Sunday Saylor tweeted, “We’re gonna need more charts.” Sharing a BTC chart on the firm’s continued purchases signaling they could continue buying BTC despite market volatility.
Meanwhile, Strategy currently holds approximately 847,363 BTC, making it the world’s largest publicly identified corporate Bitcoin holder.
At press time, BTC was trading at $62,421, reflecting a 1.28% surge in the past 24 hours.
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