Luisa Crawford
Sep 10, 2026 19:31
T. Rowe Price deepens its use of Anthropic’s Claude for research, tool-building, and AI-driven investment processes.
T. Rowe Price, a global investment management firm overseeing $1.4 trillion in assets, announced it has expanded the use of Anthropic’s Claude AI across its investment organization. This move aims to enhance fundamental research, streamline complex processes, and support the development of AI-driven investment tools.
Claude, Anthropic’s suite of AI assistants, is becoming a larger part of T. Rowe Price’s workflows. Portfolio managers and analysts use Claude to synthesize information and enhance decision-making, while developers leverage Claude Code to create tools for investment and operational teams. According to Eric Veiel, T. Rowe Price’s CIO, Claude helps the firm’s professionals “cover more ground and go deeper on what matters,” reinforcing its nearly 90-year legacy of research-driven investment decisions.
Strategic AI Integration
The expansion aligns with T. Rowe Price’s broader AI strategy, led by its recently established T. Rowe Price Labs. This unit evaluates and scales AI initiatives across the firm, ensuring responsible deployment while maintaining a human-centered approach to client outcomes. Unlike many organizations that focus AI efforts on back-office operations, T. Rowe Price has prioritized front-line investment teams, placing AI at the core of its securities selection process.
Anthropic’s Claude plays three key roles within T. Rowe Price:
- Research: Claude Cowork assists analysts by synthesizing large volumes of complex data, freeing time for deeper analysis and discussion.
- Multi-step Processes: Teams use Claude to handle intricate tasks requiring consistency and oversight, improving efficiency and accuracy.
- Tool Building: Developers utilize Claude Code to design and optimize tools that support both investment and operational activities.
Anthropic’s Growing Enterprise Focus
Anthropic, the company behind Claude, has aggressively positioned itself as a leader in enterprise AI solutions. In May 2026, the company raised $65 billion at a staggering $965 billion valuation, underscoring the market’s confidence in its capabilities and growth potential. Major players like PwC have also adopted Claude for enterprise use cases in sectors like finance and HR.
Claude’s enterprise applications range from document analysis and research to coding support and API-based integrations with tools like Google Workspace, Microsoft 365, and QuickBooks. T. Rowe Price’s adoption highlights the growing trend of using AI to transform investment management.
What’s Next for T. Rowe Price?
The firm’s stated ambition is to lead the investment management industry in AI adoption, not only to enhance investment processes but also to improve firm-wide operations and client service. This includes ongoing training for associates, development of AI talent, and strict adherence to responsible-use guidelines.
With Anthropic continuing to deepen its enterprise offerings, T. Rowe Price’s move could signal a broader shift in how investment firms integrate AI into decision-making. While the immediate focus is on improved research and tools, the long-term implications could redefine the competitive edge in asset management.
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