Tokyo-listed game developer Gumi is doubling down on XRP, consolidating ¥14B, worth more than $90M, in assets to become Japan’s largest institutional holder.
The platform stated on Friday that it is restructuring its business into two pillars, the “Neo Media Entertainment Business” and the “Neo Crypto Business,” with XRP operations remaining a cornerstone of the business.
Notably, the company has been gradually building its position in the asset, including a board-approved purchase of approximately ¥2.5 billion worth of XRP.
At the center of Gumi’s shift is a new “NeoCrypto Business” division, positioned alongside its core entertainment arm. Rather than treating XRP as a passive holding, the company is embedding it into active financial infrastructure initiatives as a functional asset.
The goal is to develop revenue streams from node operations, asset management, and fund participation. Gumi also plans to collaborate with institutional partners, such as SBI Holdings, to expand its crypto fund operations and liquidity services. A joint venture, Hinode Technologies, will play a key role in managing blockchain infrastructure activities.
 
At the same time, the firm noted that declining returns across the crypto sector have made it increasingly difficult to secure predictable yields.
Beyond accumulation, Gumi is introducing a more complex yield-generation strategy built around covered call options. The company plans to hold XRP while simultaneously selling call options to generate recurring premium income.
The strategy builds on earlier crypto exposure, including an investment in Bitcoin earlier last year, when Gumi disclosed a ¥1 billion ($6.5 million) BTC purchase in a letter to the market, highlighting its broader experimentation with digital assets.
From a financial perspective, the company reported stable performance, with crypto-related gains contributing meaningfully to profits. It also disclosed approximately ¥1.09 billion in unrealized gains from digital asset holdings in a single quarter, underscoring the growing weight of its crypto division in overall earnings.
Gumi’s expanding XRP strategy comes amid a broader push by Ripple into global markets. Last week, Ripple CEO Brad Garlinghouse said the company is on track for strong financial growth despite ongoing regulatory pressure in the United States.
“We expect to end this year with a billion-dollar revenue run rate, not including the XRP on our balance sheet,” Garlinghouse stated.
This institutional momentum adds further context to Gumi’s approach, as XRP increasingly shifts from a speculative digital asset toward a role in global cross-border payments and liquidity infrastructure.
If successful, Gumi could position itself as Japan’s leading institutional XRP holder and one of the largest publicly listed corporate crypto holders globally.
At press time, XRP was trading at $1.13, down 1.66% over the past 24 hours.
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