Strive Asset Management has acquired an additional 382 Bitcoin, deploying approximately $30.3 million to bolster its corporate treasury.
The latest purchase brings the asset manager’s total digital asset holdings to 15,391 BTC, cementing its position as the ninth-largest public Bitcoin treasury company globally.
According to a Tuesday update, Strive executed the purchase at an average price of roughly $79,348 per Bitcoin.
The firm also disclosed in its investor update that it holds $87.3 million in cash and cash equivalents.
Founded in 2022, Strive is an American investment management firm that operates mutual funds, exchange-traded products, and wealth management services. The company began trading on the Nasdaq under the ticker ASST after completing a 2025 merger with Asset Entities.
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The firm’s ongoing Bitcoin accumulation is part of an aggressive digital asset strategy established over the past year.
In September 2025, Strive significantly expanded its Bitcoin reserves by acquiring Semler Scientific in a $1.3 billion all-stock deal.
Strive has adopted a mandate that uses Bitcoin as its corporate “hurdle rate.” The firm measures all of its capital deployment decisions and operational investments against the performance of Bitcoin.
The corporate adoption leaders
The landscape of corporate Bitcoin adoption is led by diverse entities ranging from technology giants and financial infrastructure providers to specialized digital asset miners.
Tech conglomerate Tesla remains a dominant force with a market value exceeding $1.5 trillion.
Meanwhile, Strategy Inc. remains the undisputed leader with 843,000 BTC.
However, mining companies of the likes of MARA Holdings have been selling off their Bitcoin holdings.
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