Blockchain explorers sound similar to blockchain analytics tools, but both serve different purposes. With blockchain explorers, users can view raw on-chain data such as wallet balances, transactions, blocks, token transfers, etc. Blockchain analytics, on the other hand, goes deeper to organize, label, and analyze that data to identify patterns, entities, assess risks, and generate useful insight for compliance, investigations, trading research, and institutional monitoring.
A blockchain explorer like Etherscan is best used when you want to verify a transaction, inspect a wallet, or check block details. A blockchain analytics tool serves you better when you need AML screening, on-chain research, protocol analytics, or custom dashboards that convert blockchain data to market intelligence. Regulators use blockchain analytics tools to trace major crypto hacks.
In simple terms, blockchain explorers provide visibility into blockchain activity, while analytics tools explain what that activity means.
Source: https://coingape.com/blockchain-analytics-platforms/
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