All That Matters is one of the more colorful top side events at Token 2049, with a heavy focus on culture and entertainment, as well as marketing and gaming.
The event claims that it is a convergence point for creators, brands, platforms, and industry leaders. It gives an impression of the need for Web3 to penetrate all sectors, including music, sports, and gaming.
This event will begin with the Music Matters Live on October 2nd, and will then focus on a 3-day conference where industry leaders will discuss the integration of the biggest niches into the blockchain ecosystem.
Brands coming to this event include Asia Football Group, Audacia, Believe Music, Branded, BYD, Cadillac F1 Team, Canva, Canvas8, Capel Group, Cathay, Changing The Game, EVO, Forbes, and more.
Marketers wanting to leverage culture and gaming to connect with their audience, media and publishing platforms seeking new ways to democratize culture, investors looking for new opportunities across sport, music, and gaming, startups, business owners, and live event operators would find much value in this event.
The first speakers at All That Matters include Adam Firth, Executive Director of Singapore GP, Akshat Rathee, Managing Director of Nodwin Gaming, Andrea Cappi, Unilever’s Global Brand Director, Andrea Ng, APAC Canvas’s Insights Director, and more.
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