What Shoppers Need to Know

Mars is expanding the M&M’s lineup with Mint Crunchy Cookie, a new Walmart-exclusive flavor built around one of the brand’s more successful recent product formats.

The candy combines a crunchy cookie center with milk chocolate and mint flavoring, then finishes it with the standard M&M’s candy shell. The product follows the original Crunchy Cookie variety introduced in 2022 and will be sold in 2.83-ounce and 7.4-ounce bags.

Mars has positioned September as the wider retail rollout, although Walmart’s online catalog is already showing the smaller bag. The current Walmart listing prices the 2.83-ounce pack at $2.78, meaning some shoppers may be able to find the product before the formal September launch.

Walmart Gets Another Retail Exclusive

The launch gives Walmart an exclusive product at a time when the retailer is trying to increase traffic across both its physical stores and digital platform.

That strategy extends well beyond snacks. Walmart has recently been making broader changes to the customer experience, including the rollout of tap-to-pay across U.S. locations after years of relying heavily on its own payment system.

For Mars, retailer-exclusive flavors can create scarcity without requiring a permanent expansion of the core M&M’s portfolio. Mint Crunchy Cookie is described as a limited-time product, while early reviews have compared the mint-and-cookie combination with products such as Thin Mints and Andes mints.

A Small Launch With a Bigger Retail Context

The candy release itself is unlikely to materially change Walmart’s financial outlook, but it arrives during a closely watched period for the retailer.

Walmart recently reported $187.9 billion in quarterly revenue, up 5.9% year over year, while global e-commerce sales increased 23%. Shares nevertheless came under pressure after weaker-than-expected U.S. comparable sales overshadowed the stronger headline revenue figure.

That recent earnings report showed why Walmart continues to emphasize pricing, convenience and product differentiation as consumers remain selective.

For shoppers, though, the story is simpler: Mint Crunchy Cookie gives M&M’s fans a new seasonal-style flavor, and Walmart gets the exclusive distribution. The official rollout begins in September, but the live online listing suggests the launch is already starting to appear ahead of schedule.