Prediction markets topped $50 billion in monthly volume during the first month of the 2026 FIFA World Cup, as event-contract platforms pulled sports trading into a larger financial-market format. The surge put World Cup betting activity on prediction markets in direct competition with traditional sportsbooks.
The breakout was not only about football volume. Allium Research said U.S.-linked wallets were the biggest national political trading crowd on Polymarket among the roughly 6% of wallets it could tie to a country, despite Polymarket’s global platform blocking U.S. users by IP, making cross-border participation a core market-structure question.
The next issue is whether this World Cup spike becomes a durable user shift or a tournament-driven outlier. With prediction markets spanning sports, politics, economic data and entertainment contracts, the follow-up is how regulators, sportsbooks and trading venues respond as event contracts move from niche speculation into mainstream betting competition.
Source: Allium Research.
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