X recently rolled out a new “Snooze Topics” feature to give users more control over their timelines, and early data reveals a glaring trend: users are overwhelmingly tired of cryptocurrency.
According to Nikita Bier, the Head of Product at X, “Crypto” ranks as the single most muted topic on the platform since the feature’s launch, beating out deeply polarizing subjects like politics and global conflicts.
“Turning down the slop”
The new feature, according to Bier’s playful explanation, is meant to “crank up or turn down the slop” (based on what X users actually want). It is currently rolling out on iOS and Web exclusively for Premium subscribers.
The Snooze Topics tool operates as a rather straightforward content filter for the algorithmic “For You” tab. Users can open the “Snooze Topics” menu and select specific categories they want to hide from their feed for a temporary 24-hour period.
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Users can choose from a list of broad content categories, such as Politics, Videos, Sports, Business & Finance, and Artificial Intelligence. With the help of simple on/off toggle switches, they can easily filter out the topics that annoy them.
If a user changes their mind or wants to restore their standard feed before the 24 hours are up, a “Reset” button at the top left of the menu instantly removes all active snoozes.
Shortly after the debut of the new feature, the platform’s user base made its preferences clear. According to the data shared by Bier, users are filtering out digital assets and heavy news cycles. Even heated political debates do not appear to be as annoying as relentless crypto shilling.
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