The EU launched eleven coordinated actions against ten video game companies over the way they sell and price their in-game virtual currencies.
The Consumer Protection Cooperation Network, coordinated by the European Commission, identified Activision Blizzard UK, Crytek, InnoGames, King.com, Mojang, Plarium Europe, PLR Worldwide Sales, Riot, Supercell and Ubisoft EMEA. The titles under scrutiny include Minecraft, Candy Crush Saga, Valorant and Call of Duty Mobile, among others.
The guidelines published by the EU in March 2025 require displaying the real price of each item, banning coin bundles that make it harder to compare costs and guaranteeing a 14-day withdrawal period, even on unspent balance. Minors are always considered vulnerable, and heavy spenders are also placed under special protection due to their heightened exposure to impulsive behavior.
Cryptocurrencies are expressly excluded from the scope of these rules. A footnote rules out crypto assets and virtual currencies covered by the EU’s fifth anti-money laundering directive, leaving tokens outside a framework built exclusively for closed game economies funded with real money.
Source: https://ec.europa.eu/commission/presscorner/detail/en/ip_26_2018
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