As pictured by Wall Street Journal, Ripple has covered every corner of the crypto industry, from stablecoins to asset custody. The San Francisco based XRP-parenting tech giant is now poised to compete for Wall Street’s $256 billion cake with Ripple Prime.
$256B Market In Need Of Ripple Prime’s Liquidity
The custody platform is certified on a federal grade, constantly onboarding new corporate entities. Among the freshest partnerships is the one with Brevan Howard. That’s a fund manager that’s responsible for more than $35 billion in assets, centered around blockchain-based infra.
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Furthermore, Ripple has successfully entered the lucrative leveraged market in the United States (USA), collecting a financing fee, including roughly an 8% annualized financing rate from Tradr 2X Long SNDK Daily ETF. With the regulatory requirements tightening for non-banking financial institutions, Ripple Prime got the perfect opportunity to enter.
Right now, Ripple Prime serves hundreds of financial institutions across the globe, processing around $13 trillion in transactions back in 2025. Morningstar Direct says the American leveraged ETF market has 593 leveraged ETFs and holds more than $256 billion. This includes 426 funds tracking individual stocks.
Ripple Prime could be the leading liquidity provider.
Leveraged ETFs use total-return swaps, to magnify the daily price performance of a stock or index. A broker like Ripple Prime provides the swap in return for financing charges and hedges their exposure by buying the underlying security.
XRP Price Slides, Whales Don’t Offer No Back-Up
Spot-market XRP ETFs have also been a contributing factor. The cumulative ETF stats have been growing, picking up beyond $8 million on October 8, 2026. Total net assets have now surpassed $1.56 billion, with Bitwise and Franklin Templeton ETFs leading the pack.
The stability hasn’t been there for weeks, with some trading days seeing dull or no inflows at all. With that changing since October 8, 2026, Wall Street punters may be trying to locate the bottom. Big-time investors, otherwise known as whales, also play a key part in that game. Naturally, buying sentiment lifts the price on most occasions.
Conversely, the current Chaikin Money Flow (CMF) presents a highly-negative figure on most time-frames, meaning that selling sentiment is strong among top players. The one-day chart showcases a drop below -0.23, which increases the chances of XRP touching the lower-boundary of the Bollinger Band channel around $1.33.
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