Major Japanese crypto exchange Rakuten Wallet continues to demonstrate support for the dog-themed cryptocurrency Shiba Inu. Rakuten Wallet announced the addition of Shiba Inu to its lineup in April, attracting attention in the crypto community.
In a recent show of support with the Shiba Inu community, Rakuten Wallet announced it was launching dedicated content for SHIB.
In a tweet, it said that to celebrate the start of SHIB coin handling, Rakuten Wallet was preparing a special video, “Understanding SHIB.” This will be undertaken by Rakuten Wallet Senior Analyst Matsuda.
In preparation for filming, Rakuten Wallet stated that its analyst Matsuda is “currently working hard to get friendly with Shiba-san first.” Matsuda shows love to a Shiba Inu dog, which was captured in an image attached to the tweet.
SHIB support continues
As reported, Rakuten Wallet called for photos of dogs on its official X account, with selected entrants set to receive SHIB or DOGE as gifts.
The “Photo Contest 2026” campaign will distribute Shiba Inu (SHIB) and Dogecoin (DOGE) tokens among 44 million users for posting dog photos on X. Eleven winners will be selected, each of whom will receive 11,111,111 SHIB, worth about 10,000 yen.
Rakuten Wallet is currently hosting a SHIB campaign. Users who trade over 30,000 yen worth of spot crypto assets could receive 500,000 SHIB as a gift (about 500 yen equivalent) or trade over 100,000 yen worth of spot crypto assets to receive an additional 1,000,000 SHIB as a gift (about 1,000 yen equivalent).
Rakuten Wallet is part of Rakuten Group, one of Japan’s best-known consumer internet and payments companies. That gives listed tokens including Shiba Inu access to a broader retail reach than many crypto-only platforms can offer.
The listing allows users to utilize Shiba Inu across more than 5 million merchant locations in Japan. Rakuten Pay also hosts 44 million active users.







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