Strategy Sells 1,690 BTC For $108.6 Million As Bitcoin Holdings Decline

By Zagham Abbas | Edited By Ammar Raza,August 10, 2026, 7:03 PM

Strategy sells an Additional 1,690 Bitcoins for $108.6 million, with the company continuing to use its huge Bitcoin holdings to execute its strategy of buying preferred stock. The most recent sale is part of an ongoing series of Bitcoin sales by the company.

The sale of the Bitcoins by Strategy was reported in a filing of Form 8-K made on August 10, and this saw the sale of 1,690 BTC from August 3 to August 9 at the rate of $64,262 per Bitcoin. The company employed this money to buy back approximately 1.152 million shares of its STRC preferred stock for $108.6 million.

This indicates that Strategy is not only accumulating its Bitcoins for long-term gains but is also utilizing its Bitcoins for financial management purposes.

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Strategy Sells Again as Bitcoin Reserve Falls to 840,447 BTC

After the latest trade, the number of Bitcoins that Strategy owns has gone down to 840,447 BTC. It has paid roughly $63.36 billion to obtain its Bitcoin stock, averaging about $75,385 for each BTC.

The latest selling price is roughly 15% less than the average cost incurred by Strategy for purchasing its Bitcoin stock. In other words, this batch of Bitcoin was sold by Strategy at a price significantly lower than its average buying price.

Notwithstanding the latest sale, Strategy is holding more than 840,000 BTC, which puts it among the largest corporate owners of Bitcoin in the world.

Strategy Sells 3,328 BTC in Two Weeks

This new sale of Bitcoin by Strategy is just one week after it sold a large number of its coins.

From July 27 to August 2, the company has disposed of 1,638 BTC worth $104.7 million at an average selling price of $63,957 per Bitcoin.

All in all, these two events have enabled the company to sell a total of 3,328 BTC worth $213.3 million within just two weeks.

The two events are significant in the sense that Strategy has been known to increase its Bitcoin reserves through frequent purchases. Now, the company has resorted to selling its Bitcoins whenever it requires funds for other operations.

Strategy’s Bitcoin Sales Continue

The recent sales come after Strategy’s disposal of two large amounts of Bitcoin at the end of June and early July.

Strategy sold 1,363 BTC for about $80.8 million from June 29 to June 30. The firm also disposed of another 2,225 BTC for $135.2 million from July 1 to July 5.

Through the two sales above, Strategy has disposed of 3,588 BTC for about $216 million.

Combining the above sales with the recent sales gives a total of 6,916 BTC sold by Strategy for about $429.3 million in four major sales since late June.

Strategy Moves Beyond a Bitcoin-Only Accumulation Approach

The latest strategy in selling Bitcoin is quite a shift from its previous strategy, where it was all about acquiring more BTC in its corporate coffers.

This company has been raising money for itself through various financial instruments in order to buy more Bitcoins. However, its new strategies have widened this horizon, where it can also sell Bitcoin for other purposes.

The strategy that sells Bitcoin holds an average of higher purchase costs in relation to the present selling prices. Despite the foregoing, the firm still holds a large amount of Bitcoin reserves, and thus, it can be inferred that the recent selling amounts are just a small proportion of the total reserves that the firm possesses.

The future sales will most likely still matter to the market in light of the effect of the firm’s trading on its corporate Bitcoin reserves.

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This article contains market analysis and price predictions. These are not guarantees. Crypto markets are volatile. Always DYOR. Not financial advice.